Fred was a hugely important member of the team, he was dependable, hard working and a great team player. Fred was a key player in pushing our shopping proposition forward in the department, helping up skill people on Feeds and training on shopping. Fred works brilliantly in a team environment but also works proactively and independently. Fred built up strong relationships with key stakeholders, both client side and within iProspect. He was greatly missed!

When I first started at iProspect, Fred provided me with invaluable advice and guidance in the early stages of my career. As a manager, he was extremely supportive and determined in making me more confident in my abilities, and his extensive knowledge of Paid Search and Paid Social taught me how to deliver exceptional results for a wide range of clients. We worked together on some of the highest spending accounts in the department and he demonstrated consistent flexibility, adapting to any last-minute changes or high-pressured situations. Fred has an incredibly strong work ethic and is a very enthusiastic and committed individual, he’d be an asset to any team!

Fred is one of those unique people who is never phased at the size of the task ahead and has a rare ability to continually deliver no matter what. He is extremely analytical using the detail to optimise performance and is great at understanding and using data to lead decisions. As well as being conscientious and commercial Fred is also fantastic at managing people whether that be direct reports, peers or senior management. There will always be a place at my work side for Fred and I can guarantee that wherever his next venture takes him he will deliver on anything that is asked of him. He truly is an asset alongside being a really great, personable guy and I don’t doubt that he will continue to maximise his potential throughout his career.

Fred has a deep understanding of the paid media landscape, including paid search, social media advertising, and display advertising. He managed our paid media service and achieved outstanding results. He consistently met or exceeded targets, driving ticket sales for our clients. Being an expert in using data to inform strategy and decisions allows him to optimise real-time campaigns to increase ROI for clients.
To compliment his technical skills, Fred is an excellent communicator and team player. He is always willing to share his knowledge and collaborate with team members to achieve shared goals. He is also a pleasure to work with, always maintaining a positive attitude and a sense of humour. Highly recommended.

Fred was a great asset to the eCommerce & Digital Marketing team, and as Vet lead drove a considerable improvement in Greencross Vet’s trading effectiveness – which included launching the business unit’s affiliate marketing channel. Alongside this, Fred was also the lead of our user-generated content initiative, and successfully delivered the project, working effectively with stakeholders both inside and outside the business building new processes alongside. I found him to be an engaging team-player, keen to learn and always willing to put his hand up, and he will be missed.

I had the pleasure of working with Fred at Greencross Pet wellness under the digital marketing team. Fred has great leadership, extensive knowledge on paid media, helping grow the ecommerce side of the business with efficiencies. Fred always provides actionable feedback and is a strategic & results driven professional.